„Our partnership with Appnexus should serve as an example to all that as a publisher you have options for action in holistic marketing even without Google as a leading Adtech stack and encourage all publishers with our case to examine other options on the market openly.“

Carsten Schwecke, Chief Digital Officer

Google’s DfP / AdX Diagramm

This document outlines how Google´s DfP / AdX was integrated into an existing AppNexus AdStack while pricing AppNexus and Google´s DfP / AdX against each other to the cent.